Who we are
WIREWAX is the world’s number 1 interactive video technology.
WIREWAX is an award-winning London and New York-based interactive video technology company, that powers the world’s interactive video content. We enable brands such as Disney, Ted Baker, and Dulux to push the creative boundaries of audience engagement and interaction, making their video content more intelligent and interactive. Our core service, WIREWAX Studio uses artificial intelligence to automatically identify every face and object in a video so users can create touchable hotspots, content overlays and video branches designed to tell engaging stories.
The WIREWAX Studio is a SaaS platform, but we also have an in-house Creative Solutions team who collaborate directly with ad agencies and brand clients on unique interactive projects. We’re a very ambitious outfit: our mission is to make video as connected as everything else on the internet, and it’s a mission which is opening up exciting new possibilities for our entire team.