If you’ve completed the previous parts to this series, then congrats! You’re well on the way to interactive video success. You’ve likely already created a masterpiece worthy of shouting about.

Now it’s time to get it out there for the world to see.

You can find a full list here of all the places your WIREWAX video can live, or read on below for some of these most common methods explained.

The WIREWAX Player

At WIREWAX we’ve perfected our own lightweight, HTML5 iframe player.  

It’s the most common method WIREWAX users use to distribute their videos.

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If you’re looking to host your video on your own website - on desktop, mobile, or app - this is a great option. The WIREWAX player is fully responsive and will dynamically serve appropriate renditions for all the devices and browsers out there. Our unique player also enables all mobile video to play in-browser - even on the iPhone.

To use the WIREWAX iframe, simply copy the iframe code provided under the ‘Embed’ tab in the video Editor and paste into your CMS or website backend. Here you can add customizations such as responsiveness, size and display options of your video.

Some devices will prevent WIREWAX video going fullscreen, which is why we recommend always embedding your interactive content to the width of the screen to make the most of the available real estate on smaller screens.

⚠️ Smart Tip: Use our video embed calculator to customize your code with ease.

Get savvy on social

If you’re looking to improve your video presence across social channels, read on. WIREWAX interactivity works in a variety of ways across the most popular platforms.

First, consider posting your video to Facebook even if you’ve used the WIREWAX player somewhere else (like your website). Add a short ‘teaser’ video or an image with text that links to your video’s landing page.

If you’d like to go a step further, use WIREWAX in Facebook’s Instant Articles (mobile only) using the iframe described above. See an example.

Use WIREWAX in Facebook featured tabs (for desktop) using our friends over at WooBox

See an example

*WIREWAX will not appear in the Facebook feed or Facebook Canvas formats like native Facebook videos. This is a restriction enforced by Facebook on all third-party video services.

  • YouTube

Sadly, YouTube doesn’t support rich media formats, so your WIREWAX video will not be displayed on a YouTube.com page. But you can still use YouTube as a host using our YouTube player wrapper, accumulating vanity views on your YouTube channel from all your WIREWAX views. Your video can also be embedded into YouTube masthead ad units (on desktop only).

⚠️ Smart Tip: To use YouTube as a wrapper for your WIREWAX video, you must first upload the video to WIREWAX Studio from a YouTube URL.

  • Twitter

WIREWAX is whitelisted Twitter partner. You can embed the interactive experience into the Twitter Player Card. The WIREWAX video will appear in the tweet itself on desktop and mobile.

See an example

Be sure to add to Twitter using the URL view.wirewax.com/[videoid]. The Video ID is the 7 digit number attached to each WIREWAX video you create.

  • Instagram

WIREWAX videos can be used inside Instagram through an Instagram Ads Web View. You can again just use the WIREWAX iframe. For portrait, square or non-16:9 video aspect ratios speak with your WIREWAX representative.

Learn more about WIREWAX and Instagram here.

Host WIREWAX videos yourself

Want to download a WIREWAX video to play offline, or host yourself? Our Professional subscribers have the option of requesting Downloadable Offline Packages for hosting on your own servers.


Are you looking to distribute your video somewhere else we haven’t covered? Shoot us a note at support@wirewax.com to talk through options.

UP NEXT: Interpreting Your Video Metrics