About the project

Ted Baker are a bullish bastion of British style and when it came to Christmas, they knew it was time to take that style and substance to video. In one month they’ve gone from making fashion films to making shoppable video assets with WIREWAX.

☑ Design                   ☑ Tool                   ☑ Automation                   ☑ E-Com                   ☑ On-Board                   ☑ Add-To-Bag                   ☑ Service


Problems to Solve:

  • Drive sales from video.

  • Make the shoppable video experience look, feel and act like Ted Baker.


  • Creative experience for viewers befitting Ted Baker's brand.

  • Automated tool that can deliver videos in minutes, not hours or days.

  • Proven with 300+ brands, broadcasters and agencies.


The result?

  • In just 1 week, the holiday video sent more than $75,000 in sales straight to TedBaker.com

  • More than 2 interactions for every engaged view with over 1 minute spent, on average, engaged with the product in the overlay.

  • 60% of viewers interacting mobile devices, including the iPhone in browser (no apps needed).