What do users and brands use WIREWAX for?

These are just a few of our most common use cases. Click on any of the buttons below to see examples.

 
 

Our Features

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AUTOMATED HOTSPOTS
People, objects and products can be automatically identified with a hotspot, and the motion of the object tracked as it moves in the scene. Viewers can click, touch, or use a device to interact with any item in the video.

VIEW EXAMPLE

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HOTSPOT BEHAVIOR
Users can choose what happens when a viewer interacts with a hotspot; whether to pause or carry on playing - even use alongside another feature like "wishlist" to allow viewers to add items they like to a video store.

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STATIC HOTSPOTS
Static hotspots allow you to place lower third and simple buttons to any spot in a video.

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WISHLIST
Seamlessly add products to an internal wishlist to allow viewers to convert at any point.

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BRANCHING
Create decision points in a video that let viewers decide the path and outcome.

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CAMERA SWITCHING
Allow the viewer to swipe between scenes and switch camera views.

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360º INTERACTIVE VIDEO
WIREWAX launched the world's first ever interactive 360° experience with US TV network, EPIX in 2016. Our unique features like sticky hotspots allow any moving person or object in your 360° video to become fully interactive.

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SLIDER/MULTI-VIDEO PLAYBACK
Viewers can switch between different videos within one. This feature is best seen in our Jungle Book experience, allowing viewers to swipe between the behind-the-scenes production and the finished CGI production.

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IN-VIDEO
NAVIGATION & CHAPTERING

Quickly navigate inside a video with topics and chapters as opposed to scrubbing the timeline.

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END CARD
When a video has completed, viewers can be recommended additional content and given recaps on what they saw or interacted with.

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CREATE YOUR OWN

Interested in creating your own? Sign up or check out our Making Video Interactive: Best Practices